Conditions of use

TERMS OF USE OF THE WEBSITE, PRIVACY POLICY AND USE OF COOKIES

welcome to the website of Plzeňský Prazdroj, a. s. The website located on this domain, as well as on other domains owned by Plzeňský Prazdroj, a. s. ("Website") is operated by Plzeňský Prazdroj, a. s, 453 57 366, with its registered office at U Prazdroj 64/7, Východní Předměstí, 301 00 Plzeň, registered in the Commercial Register maintained by the Regional Court in Plzeň under file no. B 227 (hereinafter referred to as the "Company"). All references to "our", "us" or "we" in this document are references to the Company.

1. Terms of Use

1.1.1. The Company publishes information on the Internet (including social networks and Websites) for the purpose of offering products of the Company and other companies belonging to the Asahi Group, of which the Company is a member, and for the purpose of informing the public about the Company's activities.

1.1.2. The Company is entitled to modify and/or update the information it publishes in the Internet environment, even without express notice of the modification or update.

1.1.3. Please note that the Website, as well as the space on social networks and/or other communication platforms available to the Company, is for communication with the public and is not used to share confidential or private content with the Company. Thus, the Company assumes no responsibility for such shared content or for ensuring its confidentiality.

1.1.4. All content posted on the Website is protected by the Company's copyright. The Company is also the copyright owner of the databases published on the Website. All rights reserved.

1.1.5. By accessing the Website, you agree to these Terms of Use of the Website (the "Terms"), the Privacy Policy, and to the use of cookies as selected by you on your first visit to the Website. Please read these terms and conditions before using the Website.

1.1.6. IF YOU DO NOT AGREE TO THESE TERMS, PLEASE LEAVE THE WEBSITE.

2. Minimum age

2.1.1. You may not be able to access certain sections of the Website in accordance with applicable law if you are under 18 years of age or if you are under the legal minimum age for the purchase of alcohol in the country, province, state or territory from which you are viewing the Website. If you fall into this category, you may be in violation of the laws or regulations in effect in the country in which you are in or from which you are accessing the Website and should leave the affected sections immediately. You will be asked to confirm your age before accessing them.

3. Prohibited Uses

3.1.1. You agree not to use the Website, and in particular any materials or services you may obtain through your use of the Website, in a manner that violates any local, state, national, foreign or international law, regulation, directive, legal standard, international treaty or other legal provision.

4. Content Disclaimer

4.1.1 The Website is provided "as is". Your use of the Website (including downloading materials or links to other websites) and your use of or reliance on any content posted on the Website is at your own risk.

4.1.2. To the extent permissible under applicable law, we hereby expressly exclude any representations, conditions or warranties as to merchantability, satisfactory quality, fitness for a particular purpose or reasonable care and skill that might otherwise be implied or incorporated into these Terms, whether by operation of law or otherwise.

4.1.3. Except as otherwise expressly provided, we make no representations or warranties as to:

• - accuracy or completeness of the material posted on the Website;
• - the availability of the Website or its operation without interruption or failure;
• - compatibility of the Website with your computer system and software;
• - that the Website is not infected with a virus.

5. Exclusion and limitation of our liability

5.1.1. To the extent permitted by applicable law, we shall not be liable for any damages whatsoever, including but not limited to any direct or indirect damages, losses, costs or expenses of any kind (including legal costs, expert witness costs or other costs) which may arise, directly or indirectly, in connection with your access to or use of the Website or in connection with the content or data published on it.

5.1.2 is not liable for any incorrect or inaccurate information, whether created by users of the Website, by us or caused by technical equipment or software applications associated with the Website or by human error that may occur in the processing of data uploaded to the Website. We will not be liable for any loss or damage suffered by you that may have been caused by your use or attempted use of the Website or any content posted on the Website.

6. Intellectual Property

6.1.1 All intellectual property rights in the content of the Website (in particular in relation to trade marks, images and logos) are either owned or used by us under licence and are reserved by us. You do not acquire any rights in the content of the Website other than the limited right to use it in accordance with the Terms.

7. Use of the Website

7.1.1. You may use the Website in accordance with the Terms and may print or download information from the Website for your personal, non-commercial use.

7.1.2. You are not authorised to:

• - link the Website in any way to any other website or frame any part of it without our prior consent;
• - tamper with the Website, use the Website to spread computer viruses or use the Website for any unlawful purpose; nor
• - misrepresent or modify any content you copy from the Websites, or use such content without disclosing any copyright or other proprietary rights we hold in such content in the same manner and form as they are used on the Websites.

7.1.3. In the event of a breach of the Terms, we may temporarily suspend or block your access to the Website and you will be liable for any damages we incur in connection therewith.

8. Links to other websites

8.1.1. Links to other websites are provided for your use. We do not endorse or approve the linked websites or their operators, nor do we monitor them on an ongoing basis. Your use, browsing and downloading of such links is at your own risk and we are not responsible for it.

9. Changes to

9.1.1. We may add to, modify update or discontinue the Website or any content posted on it without notice. At the same time, we may change these Terms from time to time. We therefore encourage you to review the content of the Terms on a regular basis.

10. Privacy Policy

10.1. General Information, Collection and Use of Personal Information

10.1.1. We respect your right to privacy. You can normally visit our website without providing any personal information, except for notifying us of your age and the country from which you are joining. This information is important to comply with the obligations set out in the legislation of the Czech Republic, as alcoholic beverages are promoted and sold on this website. We will also process your IP address and cookies (the processing of cookies is governed by the rules contained in section 10.8 below).

10.1.2. You provide us with your personal data provided in the contact form or order form ("Form") in the range of first name, last name, email, phone number for the purpose of contacting you and processing your request. Depending on the content of your enquiry or request, the legal basis for the processing of personal data may be the measures taken prior to the conclusion of the contract at your request or the legitimate interest of the Company, consisting in particular in ensuring the possibility of responding to your request.

10.1.3. In some cases, however, we may ask you to consent to the processing of personal data for a specific purpose, for example, to enable you to register on our site and create a user account, or to send you our advertising and promotional communications over and above your orders for the Company's products.

10.1.4. will process your personal data processed by the Company in accordance with these terms and conditions by itself and/or through processors as that term is defined in Article 4 of the General Data Protection Regulation ("GDPR"), which are usually advertising and marketing agencies or technical support and IT service providers. In the case of delivery of products you have ordered from the Company or prizes from competitions organised by the Company, the processors are also providers of courier and/or postal services.

10.1.5. To this end, please read the information and consent to the processing of personal data below if you wish us to process your personal data under the terms set out here.

10.1.6. You can find out more detailed information about our Company's processing of personal data in our Privacy Policy.

10.2. Consent to the processing of personal data:

10.2.1. By completing and submitting the relevant registration form and at the same time ticking the relevant box to consent to the processing of personal data, or by logging in via the Facebook app, you agree to to process the data listed below by our Company as a data controller within the meaning of this term according to Article 4 of the GDPR; and in the scope of first and last name, delivery address including street, description number, landmark number, city, postal code, country, telephone number and e-mail address, date of birth, username, password and IP address; for the purpose specified in the respective consent request (form), for a period of 3 years , unless you withdraw your consent earlier. After this period, the Company may process the personal data for as long as the Company has a legitimate interest, and no longer than the limitation period of any claim related to your registration on our Website and related purchases.

10.2.2. The Company undertakes to treat and handle your Customer Personal Data in accordance with the laws in force in the Czech Republic.

10.2.3. You may withdraw your consent to the processing of your personal data at any time by clicking on the designated box in your user account and/or by making an enquiry at personaldataprotection@eu.asahibeer.com or registrace@asahibeer.cz

10.3. Processing of your personal data on the basis of a legal title other than consent:

10.3.1. In the event that you make a purchase on our Websites as a non-registered customer, the Company will process your personal data in the following scope: name and surname, delivery address (street, description number, landmark number, city, postal code, country), telephone number and e-mail address, date of birth, for the purpose of executing the purchase contract and delivery of the ordered goods. After the execution of the purchase contract, the Company processes your personal data for its legitimate interest for the duration of any limitation period related to the concluded purchase contract.

10.3.2. Your personal data will not be disclosed to third parties other than those directly involved in the processing of the order (carriers, operators, etc.). Even to these parties, personal data will only be disclosed to the extent necessary.

10.4. Provision of information in connection with the processing of personal data

10.4.1. As a data subject (natural person) as defined in Article 4 of the GDPR, you have the following rights against our Company in relation to the processing of your personal data in accordance with the GDPR:

1. 1. the right to erasure of your personal data;
   2. the right to access your personal data;
   3. the right to have the Company restrict the processing of your personal data if
      1. you contest the accuracy of the personal data, for as long as is necessary for the Company to verify the accuracy of the data;
      2. the processing is unlawful and you refuse to erase the personal data and request instead that the use of the personal data be restricted;
      3. The Company no longer needs the personal data for the purposes of the processing but you require it for the establishment, exercise or defence of legal claims;
      4. you have objected to processing under Article 21(1) of the GDPR until it is verified that the legitimate grounds of the Company outweigh your legitimate grounds;
   4. the right to data portability in a structured, commonly used and machine-readable format;
   5. the right to know the nature of the automated processing of personal data in relation to its use for decision making, if such processing results in acts or decisions which interfere with the rights and legitimate interests of the purchaser;
   6. the right not to be subject to any decision based solely on automated processing (see above), including profiling, which has legal effects on the purchaser or similarly significantly affects the purchaser, unless the decision relates to the performance of a contract between you and the Company;
   7. the right to be informed if a particular personal data breach is likely to result in a high risk to the rights and freedoms of the Buyer. The Seller shall notify the Buyer of such breach without undue delay.
      

10.4.2. Under the terms of the GDPR, you have the right to object to the processing of personal data on the legal basis of the Company's legitimate interest, to object to profiling and to the processing of personal data for direct marketing purposes.

10.4.3. You also have the right to contact the supervisory authority, which is the Office for Personal Data Protection (www.uoou.cz), or to lodge a complaint with this authority.

10.4.4. Further information on data protection is provided in the "Privacy Policy", which please also familiarise yourself with.

10.5. Your requests in relation to the right of access

10.5.1. In order to exercise your rights, you may contact the Company via e-mail: personaldataprotection@eu.asahibeer.com or registrace@asahibeer.cz or by written request addressed to Plzeňský Prazdroj, a. s., Legal Department, Ovocný trh 8, 110 00 Prague 1.

10.5.2. Upon request, the Company will provide you with a copy of the personal data it processes. We may charge a reasonable fee for any additional copies you request, corresponding to the administrative costs. If you request information by electronic means, the information will be provided in commonly used electronic form unless you request otherwise. We are required to verify your identity when processing your request.

10.5.3. Your request will be processed without undue delay, at the latest within 1 month of receipt of the request. In justified cases (taking into account in particular the number of requests and their complexity), we may extend this time limit by a further 2 months, in which case we will inform you of the extension and the reasons for it. In principle, we provide the information free of charge. If your requests are manifestly unfounded or excessive, in particular because of their repetitive nature, we may charge a reasonable fee taking into account the administrative costs of providing the information or refuse to act on the request.

10.6. Processing of personal data of persons under the minimum age

10.6.1. The Website is not intended for persons who are under the minimum age as set out in Article 2 above. It is therefore not our intention to process the personal data of any persons who have not yet reached this minimum age. Therefore, as soon as we become aware that personal data of any person before the minimum age has been provided to us, we will delete such data.

10.7. Use of personal data for third party marketing purposes

10.7.1. We will not, under any circumstances, transfer, convey or disclose your personal data to third parties for their marketing purposes, except for the possible use of cookies as explained in clause 10.8 below.

10.8. Cookies and other similar tools

10.8.1. We use "cookies" on this Website. These are small text files that the Website creates on your device when you access the Website and which are stored in the browser of the end device you are using to view the Website.

10.8.2. Each time you visit the Website, your device's browser will send the relevant cookie to the server on which the Website is stored, so that the Website can be displayed in the settings you selected on your last visit, for example.

10.8.3. Cookies can lead to the identification of your terminal device and can therefore be a means of processing your personal data, in particular your IP address. For this reason, we provide you with all relevant information regarding this processing of your personal data at this point.

10.8.4. Cookies are not viruses and do not contain any program and therefore cannot harm your terminal equipment through which you access the Website.

10.8.5. We also use other cookie-like tools on our Websites, such as pixels. Pixels are small graphic tags which, when displayed on the Website on which they are placed, send the relevant information directly to the server to which they belong. Even pixels cannot put your end device at risk in any way. Since your personal data, in particular your IP address, may also be processed via these tools, we also provide you with information on this processing of your personal data below.

10.8.6. We use some or all of the following types of cookies and similar tools on the Website:

(a) Strictly necessary cookies

The purpose of the processing of personal data obtained through these cookies is to ensure the proper functioning of the Website from a technical point of view and is mainly used to establish and maintain a connection.

The legal basis for the processing of personal data obtained through these cookies is Article 6(1)(f) GDPR, i.e. the legitimate interest of the Company.

Theretention period of the personal data obtained through these cookies has been determined by the Company so that they are only kept for the time necessary to fulfil the above-mentioned purpose.

b) Analytical cookies and other similar tools

The purpose of the processing of personal data obtained through these cookies and other similar tools (e.g. tags, so-called "Consent mode" tags used in Google Analytics) is to determine the traffic of the Website and to analyse the behaviour of users on the Website, their interests and preferences.

The legal basis for the processing of personal data obtained through these cookies and other similar tools is Article 6(1)(a) of the GDPR (in the case of non-anonymised analytics cookies), i.e. your consent given to the Company by ticking the relevant box within the banner displayed when you first access the Website, or Article 6(1)(a) of the GDPR. 6(1)(f) of the Regulation (in the case of anonymised analytical cookies and other similar tools), i.e. the Company's legitimate interest in processing personal data which is collected through analytical cookies and other similar tools and which is anonymised immediately after it is collected.

Theretention period of personal data obtained through these cookies and other similar tools has been determined by the Company so that they are kept only for the time necessary to fulfil the above-mentioned purpose. In the case of personal data obtained through analytical cookies that are processed in a non-anonymised form, you may withdraw your consent to their processing at any time during their retention period, thereby preventing their further processing.

c) Marketing cookies and other similar tools

The purpose of the processing of personal data obtained through these cookies and other similar tools is to analyse the behaviour of users on the Website and to subsequently address them with marketing offers relevant to their interests and preferences.

The legal basis for the processing of personal data obtained through these cookies and other similar tools is Article 6(1)(a) of the GDPR, i.e. your consent, which you give to the Company by ticking the relevant box within the banner that appears when you first access the Website.

The retention period of personal data obtained through these cookies and other similar tools has been set by the Company so that they are only kept for the time necessary to fulfil the above purpose. At any time during this retention period, you may withdraw your consent to their processing and thereby prevent their further processing.

10.8.7. An overview of all cookies and other tools we use on the Website, together with the retention period and a description of how they work, can be found in the table below:

Designation of the cookies / similar tools	Name of the cookies / similar tools	Type of the cookies / similar tools	Expiration of the cookie / similar tools	Description of the function of the cookies / similar tools	Specification of the Websites using the cookie / similar tools
Google analytics	_ga	Necessary / anonymou analytical	2 years	Used to distinguish users.	Eshop.prazdroj.cz
Google analytics	_ga_<container-id>	Necessary / anonymou analytical	2 years	Used to persist session state.	Eshop.prazdroj.cz
Facebook	_fbp	Marketing	3 months	Used by facebook appliccation.	Eshop.prazdroj.cz
Facebook	_fbc	Marketing	3 months	Used by facebook application.	Eshop.prazdroj.cz
Seznam	sid	Marketing	30 days	This cookie is used for retargeting within Seznam.cz.	Eshop.prazdroj.cz
Eshop	orderid	Necessary / anonymou analytical	2 years	This cookie is used by the system.	Eshop.prazdroj.cz
Eshop	ageCheck	Necessary / anonymos analytical	2 years	This cookie is used by the system.	Eshop.prazdroj.cz
Eshop	Cc_cookie	Necessary / anonymou analytical	4 months	This cookie is used by the system.	Eshop.prazdroj.cz
Eshop	PHPSESSID	Necessary / anonymou analytical	14 days	Manages sessions within the site - helps remember user settings, logins, etc.	Eshop.prazdroj.cz

10.8.8. The Company may use third parties - processors to process personal data collected by cookies and similar tools as required, on the basis of a contract pursuant to Article 28 GDPR.

10.8.9. Some of the cookies and similar tools used on the Website belong to so-called “third parties”; such cookies and tools were created by third persons.

10.8.10. If the Company determinates the purpose and means of the processing of the personal data collected by the cookies and similar tools together with these third parties, the Company and such third parties are joint controllers according to the article 26 GDPR and have to comply with all GDPR requirements together. Such a joint controller is, as regards the above-described cookies and similar tools, the Company together with the company Google LLC, Seznam.cz, a.s, Meta Platforms, Inc. in respect of the mentioned cookie used on the Websites.

10.8.11. You can prevent the installation and use of cookies and similar tools by:

• proper setting of the browser of your end device which will prohibit the installation of the cookies;
• withdrawing your consent for installation and use of cookies and similar tools that were installed and used based on your consent (article 6 para. 1 lit. a) GDPR); you can withdraw your consent by sending your request to addresses stated in article 10.5.1 above;
• raising a complaint according to article 21 GDPR concerning the installation and use of cookies and similar tolls based on the legitimate interest of the Company (article 6 para. 1 lit. f) GDPR); and/or
• proper setting directly in the banner, in which we provide you with information on the deployment of cookies and similar tools and eventually we require your consent to deploy some of them.

If you prevent the use of analytical (non-anonymized), and/or marketing cookies and/or similar tools, on the Websites, some functions of the Websites may be impaired. Please be informed that the Websites cannot be used without the necessary cookies.

11.   Responsible content rules

11.1. The Company promotes only responsible alcohol consumption on the Websites, as well as in the space on social networks or other communication platforms available to it, and in all its communications. In the same way, the Company adheres to the principles of decency in all its communications (the principle of promoting only responsible alcohol consumption together with the principles of decency hereinafter referred to as the “Responsible Content Rules”).

11.2. We ask all users who wish to share any content on the Websites and / or social media space or other communication platforms available to the Company to respect and abide by the Responsible Content Rules.

11.3.    The Company hereby reserves the right to remove from its Websites and / or social network space or other communication platforms at its disposal those submissions that will violate the Responsible Content rules.

11.4. The content of the Websites, as well as the space on social networks or other communication platforms available to the Company, is not intended for persons under the age of 18, so please do not share it with them.

11.5. We would like to thank all users who adhere to the Responsible Content Rules.

11.6. Below, we would like to express your attention to certain statements that are in conflict with the Responsible Content Rules, and which may not be published on the Websites and / or in the space on social networks or other communication platforms available to the Company (the list is exemplary only).

11.7. The Company does not publish content that would:

• encourage irresponsible, dangerous, excessive, involuntary alcohol consumption;
• disparage abstinence, rejection or moderate alcohol consumption;
• describe, portray in a positive light or promote activities that may endanger the safety of others, including alcohol abuse;
• portray persons in a state of intoxication or indicate that such a state was acceptable;
• display, approve or give the impression of approving alcohol consumption in the workplace during working hours;
• display, approve or give the impression that it authorizes the consumption of alcohol before or while driving, manipulating any machinery or performing any other activity that, for safety reasons, requires a high degree of vigilance, judgment, accuracy or coordination;
• suggest that alcohol consumption could have a positive effect on health;
• promote alcohol consumption during pregnancy, including depictions of pregnant women;
• indicate that alcohol consumption is a prerequisite or condition for success in business, study, sports or social life, or that it has a positive effect on them, or that it may contribute to sexual success or success in seducing another person;
• could violate the law, good morals, rules of good behaviour in society or induce such actions;
• used a vulgar, rude or otherwise inappropriate dictionary;
• in its form or content, abuses, insults, threatens, or in any other way violates the rights of others, in particular, but not exclusively, racist, sexist, homophobic, obscene and vulgar content;
• portrayed nudity or persons captured in positions or attitudes with an obvious sexual subtext, or indicated such a context;
• be attractive to individuals under the age of 18 or was published by individuals under the age of 18 regardless of the type of content;
• depict cartoon or animated characters (fictional or depicting popular figures), animals or other elements that have been created to reach people under the age of 18;
• contain a depiction of a person who is younger or appears to be under 25;
• violate the privacy of individuals;
• contain personal data of natural persons with the exception of name, such as telephone numbers, e-mail or postal addresses;
• spam the user, i.e. it would be repeated in a disproportionate way or would be not related to the products and activities of the brand resp. other products and activities of the Company;
• promote commercial products or services of third parties for a fee, giving the impression that it was published by someone other than the person who actually published it;
• develop political views and opinions;
• be contrary to the legitimate interests of the Company, for example with regard to the principles of social responsibility, sustainable business and with regard to corporate culture. 

11.8. If you would like to notify us of content that violates the Responsible Content Policy on our Website and / or in the social media or other communication platform available to the Company, please contact our internal Responsibility Committee at komise@asahibeer.cz.

 

12.   Governing Law and Interpretation

12.1. Should any of the provisions of these Terms and Conditions become invalid, unlawful or otherwise unenforceable, or should such provision be cancelled, the validity, lawfulness and enforceability of the remaining provisions hereof will not be affected.

12.2. These Terms and Conditions are governed by Czech laws. Any disputes arising from or relating to these Terms and Conditions will be resolved by a Czech court having the proper subject-matter and local competence.

In Pilsen, effective from 3.2.2025

Plzeňský Prazdroj, a. s.