We’re planting the future!
With the new, fully recyclable Pilsner Urquell bottle, we will save more than 100 tonnes of waste every year. That’s how much 530 red deer weigh, for example. And that’s exactly how many t-shirts we have had made for the new limited edition with which we are helping to protect the environment. We are donating the proceeds from sales of the t-shirts to foundations focused on protection and restoration of the local environment – the Czech Environmental Partnership Foundation and the Slovak Ekopolis Foundation.
We designed both t-shirts in cooperation with Czech illustrator Patrik Antczak and Slovak designer Simona Machalova, who drew inspiration from the Czech forests and Slovak mountain peaks. Each t-shirt has its own unique serial number.
The t-shirts are made of 100% organic cotton from the company Earth Positive using exclusively green energy from solar and wind power plants. In cultivating the cotton, a maximally considerate approach is taken toward both people and the environment by, for example, using 95% rainwater for irrigation and avoiding the use of pesticides. The company is a holder of ecological and fair-trade certificates.
You too can help to protect the environment with these new t-shirts, just like when buying the new bottles!
Prosím otevřete si jej v GOOGLE CHROME.